Insights

Answers you would usually only get in a first meeting.

We write down what brands and artists actually ask us — with numbers, sources and a clear position. No advice-column filler: where we are estimating, it says so, and where we disagree with the market, that says so too.

For brands

Influencer relations

Setting up campaigns with creators: cost, contracts, disclosure, measurement.

Last updated: October 10, 2026

What does a creator collaboration actually cost? Every price factor in 2026

Fee, usage rights, production, agency commission and the artists' social security levy: the five cost blocks of a creator campaign in Germany in 2026 — with rules of thumb, ranges and the line items marketing budgets miss most often.

For artists

Social media and career

What agencies and brands really check — and how to position yourself.

Last updated: October 10, 2026

When does an agency sign you? The criteria in 2026

How many followers you need, what an agency actually checks, what it costs you — and how to spot the operators that charge before they deliver. The signing criteria of easy artists, written down in the open. As of 2026.

For artists

PR

How press coverage about you comes about, what PR delivers, and what nobody can promise.

Last updated: October 10, 2026

What a PR agency does for artists — and what it cannot (2026)

Interviews, profiles, premiere coverage: what PR can genuinely do for actors and creators, what nobody may honestly promise, and when PR is not yet worth your money. As of 2026.

Market and numbers

The German talent market

Commissions, fees, models — put in context rather than asserted.

Last updated: October 10, 2026

Commission models in the German talent market, compared (2026)

Placement commission, management commission, retainer: which models are standard in the German talent market, where the law caps them (VermittVergV), what agencies actually charge — and how to recognise a fair model. As of 2026.

Your question is not here?

Ask us directly.

Brands reach us through the enquiry form, artists through the application. An answer within 24 hours on working days.

Send an enquiryApply as an artist