For brands · Influencer relations
Our roster is small and exclusive. Our reach is not.
For the people we represent we are management — long term, few names, full accountability. For brands we are the route to the right casting: first to the artists we represent, and where they do not fit, to the right people in our network.
How does “exclusive” square with “also with others”?
They are two roles, not two claims about the same thing. We keep them deliberately apart.
Management
Who we represent
A handful of artists, exclusively and long term. We take on PR, brand partnerships, social media and artistic development — with full accountability and no side agreements.
Who that is, is a closed list: the roster. It grows slowly, and on purpose.
Service
Who we cast for you
For campaigns we also cast and source creators who are not signed to us. We handle selection, negotiation, contract and delivery — and the person stays independent.
Those creators do not become part of our roster. Being on the roster means being represented by us — otherwise the word would be worth nothing.
We do not recommend our talent because it is ours — we recommend the right one.
That is the usual criticism of influencer agencies: that they sell what is on their own shelf. We can do it differently because we know both sides — and because our income from management does not depend on who we propose to you for a single campaign.
What exactly do we take on?
Selection and matching
We derive the profile from the campaign goal, vet candidates — reach, engagement, audience, brand safety — and propose them with reasons.
Negotiation and contract
Fee, usage rights, term, exclusivity, competitor exclusions and disclosure obligations. In writing, before anything is shot.
Briefing and support
A brief creators can actually execute, plus support through to clearance. You talk to us, not to five individuals.
Production
When the content needs to be more than a phone video: easy productions produces in the same house. No second supplier, no second brief.
Disclosure and the law
Disclosure under section 5a UWG and the German state media authorities’ guidance is designed in, not repaired afterwards.
Evaluation
What the campaign actually achieved, beyond impressions. We will also tell you when a number means nothing.
Not legal advice: What this page says about disclosure and contracts is general practical information and does not replace legal advice on an individual case.
How does a campaign run with us?
- 01
The goal, not a name list
We start with what the campaign should achieve, not with who happens to be available. The profile follows from the goal.
- 02
Selection and proposal
You get a reasoned shortlist: why these people, what they cost, where the risks sit. Including when nobody from our roster is on it.
- 03
Negotiation and contract
Fee, usage rights, term, exclusivity, disclosure. We have spent years negotiating from the other side of the table — here that works in your favour.
- 04
Delivery and review
Production through easy productions, clearances, publication, evaluation. One contact from the shortlist to the report.
What does a creator collaboration actually cost? Every price factor in 2026
Fee, usage rights, production, agency commission and the artists' social security levy: the five cost blocks of a creator campaign in Germany in 2026 — with rules of thumb, ranges and the line items marketing budgets miss most often.
InsightsCommission models in the German talent market, compared (2026)
Placement commission, management commission, retainer: which models are standard in the German talent market, where the law caps them (VermittVergV), what agencies actually charge — and how to recognise a fair model. As of 2026.
Next step
Tell us about the campaign.
You need no name list and no finished brief — the goal is enough. An answer within 24 hours.